Since April of 2008, Turkish Airlines has had a membership with the Star Alliance network of airlines. The airlines have more than 15k employees and are located in the Ataturk Intl Airport in Istanbul, Turkey. Most recently, Turkish Airlines has received various prestigious awards. One award was bestowed by Skytrax because the airlines offers the best quality of Economy Class flight food service in the world. In addition, Turkish Airlines has been said to be the fastest growing airlines in Europe. No one should be amazed by this because of the number of years that profits have grown in a row.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good international moving services to relocate, then their next move is to estimate moving expenses, and select Turkish Airlines as their carrier of choice.
January 2011 saw US Airways and Turkish Airlines entering into a codeshare agreement. Through a codeshare contract, two airlines can help each other by sharing their passenger bookings. Airlines find this arrangement advantageous because both parties can make more money and increase their customer base. Passengers also benefit from such agreements because they are offered a higher degree of flexibility in their travel plans, since there are more flights available, as well as better deals. Thus, the codeshare signed between these two airlines will result in more options for travelers going to Turkey or to the United States. October 2010 was very busy for Turkey’s number one airline. The airline took delivery of the first Boeing 777-300ER (Extended Range) aircraft. The airline has ordered one dozen of the ultra-modern, high technology airliners from Boeing. Actually, Turkish Airlines makes no secret of their plans to battle their way into the competitive turf of the US and Asia. They have long term strategies to continue growing all around the world. Everything about Turkish Airlines indicates that it is using the best resources to its benefit. This can be seen by the services they provide.
Turkish Airlines was filled with plenty of business activity over the summer of 2010. In July, the finished a five year deal with Euroleague Basketball in which the airline will be a sponsor of the global European basketball competition. The new name for the basketball association will be changed to the Turkish Airlines Euroleague basketball for the season that is coming up soon. This really should not be a surprise for anyone who knows about the company’s marketing plans. Turkish Airlines understands the tremendous appeal and reach of sports. The flying public is all a part of it all. Since the Turkish Airlines has had years of steady profits, they are in a wonderful position to do what all businesses should do. The airlines have been displaying their marketing techniques by branding their business in a very international way. We think that this company is moving very quickly is very capable of overtaking the markets in global aviation and flight travel. Not only has the company entered into plenty of sports celebrity contracts that will span over many years, but they have also been getting more planes and making more improvements.